Mary Mcllrath


Mary is a veteran expert in the youth + family space, having consulted for the past 20 years with Fortune 500 companies on developing youth strategies.  At C+R Research, she’s a partner and leads the youth + family division which offers innovative custom research approaches as well as produces YouthBeat, the leading syndicated publication focused on kids, tweens, teens, and parents—in the US and now globally. Mary collaborates with leading brands in the CPG, toy and media industries to leverage holistic, custom and syndicated youth insights into product, service, and communication practices that meet young people’s needs and benefit both provider and consumer.  She is a published author, sought-after speaker, adjunct professor, and an academic advisory board member of the Children’s Advertising Review Unit (CARU).  She holds a Ph.D. in Communication and Human Development from the University of California-Santa Barbara.