Archie Coates

Archie Lee Coates IV is a founding partner of PlayLab, a multi-disciplinary design office in New York. Together with Jeff Franklin, they’ve developed strategies, identities, and design solutions for variety of companies, organizations and individuals, including: Los Angeles County Museum of Art, GE, Warner Music Group and more, but their focus is initiating projects they want to see in the world, including: PieLab, a community pie shop in Greensboro, AL, CLOG, a quarterly architecture publication and + POOL. + POOL was conceived in 2010 by PlayLab and the architecture office Family New York and the designers spend 5 years working on feasibility and R&D. In 2015, Archie cofounded Friends of + POOL, a nonprofit that will build,, operate and maintain + POOL for years to come.