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Alison Gough

Head US Analyst, 
Stylus

Alison oversees Stylus' US-specific research. She has more than 12 years' experience as an editor and analyst specialising in consumer attitudes. A seasoned traveller, the breadth of her knowledge stretches across multiple consumer industries, regions and demographics. Alison previously worked at forecaster WGSN and at Peclers Paris. As a freelance designer, she has worked for clients including Donna Karan, DVF and Victoria's Secret. She later joined the digital marketing team of department store Selfridges, and has also authored an MTV blog.