DAY 1 AGENDA - 10/03
Adventurer and TV host of The Kindness Diaries on Netflix, Leon Logothesis shares his story on just how powerful human kindness can be.
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Masculinity is being redefined: understand how brands are tapping into future-facing men.
Join The Big Quiet's Founder, Jesse Israel, for a guided mass meditation to more deeply connect with yourself and those around you.
Understand the actions that you and your brand can take to bring people together when they need each other most.
What brands are winning by demonstrating the value of AI now, and what can we learn from them?
Understand how young people are incorporating gaming and AR/VR into their lives and their content streams.
Join Chegg for a bumper two hours of content focusing on marketing to high school and college students. The Marketing to College Students track takes place in the break out area from 2pm - 4pm.
Disney-ABC Television, Omnicom Media Group, and Insight Strategy Group explore the increased importance of video to younger generations.
Leverage the social content Millennials create and interact with everyday to attract and engage them and gain their trust.
Discover how sport in its many forms has a unique power to energize, influence and impact youth communities around the world.
What if you could find and activate your brand’s inner superpower? Keith Green from Guinness World Records will share how to become Officially Amazing!
Xiomara Lorenzo, Director at Society of Grownups, explores the attitudes of young people when it comes to financial well-being, confidence and making grownup decisions.
The language of young people changes at a frightening pace with tech a key driver, so how can brands keep up with visual slang, memes and 'live chilling' apps?
Ketchum’s Angela Fernandez unearths a powerful new 39-million-strong micro-generation found at the intersection of millennials and Gen Z.
Grab your delegate pass and meet fellow delegates over a flat white and a croissant before the main event.
DAY 2 AGENDA - 10/04
How CVS Health and DoSomething.org connect with the next generation of consumers and brand advocates.
Join our panel of leading CEOs and hear directly from top business leaders where youth marketing features in the list of priorities in the boardroom.
Discover how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.
Going local on social: how you can grab the attention of Gen Y for longer than a 10 second Snapchat.
What are the key considerations that go into a well executed digital influencer campaign?
Learn how to make the most of the story format, keep your content engaging and creative, and make resource decisions for this new and demanding content format.
Young people today rank experiences above material purchases. How are brands delivering the exact experiences young people want?
Has big marketing become too predictable? Or is little marketing too bespoke? We explore what global brands can learn from nimble start-ups and vice versa.
Learn what to do now to create the workplace of tomorrow, as well as key lessons around marketing, loyalty, and the differing priorities among Ys and Zs.
Sit next to some sketch and improv comedians and learn the techniques to help get you into a creative flow.
Joeri Van den Bergh of InSites Consulting shares how brands can speed up their marketing strategies to get ready for the new decade.