The power of sport for social change

In a time when engaging and captivating the next generation is crucial for business, sport in its many forms has a unique power to energize, influence and impact youth communities around the world.

  • Understand the relationship young people have with sport and how it can bring out the best in them on a personal level.
  • What can your brand learn from sport's approach to CSR?
  • How can you use sport as a hook to engage new audiences through a socially responsible lens and build an emotional connection with young people?
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