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The rise of the mobile and social shopper

Mobile devices and social platforms have transformed the face of shopping for young people. A trip to the shopping centre with a few friends has evolved into a whole generation coming together online to share, like and comment as they shop.

  • Understand the mobile and social shopping habits of 16-24s and how they use technology to interact with brands
  • Discover the role that social media plays in the buying process and which platforms are winning for retail brands
  • Learn how to create the ultimate mobile-first shopping experience