Back to All Events

The experience economy: How young consumers value experiential

When it comes to spending money, experience trumps material things for Millennials and Gen Z, with FOMO driving millennials’ appetite for having fun, creating memories (and to have something to Instagram of course). - How are brands delivering the exact experiences young people want? How is the experience economy contributing to positive brand association and brand awareness?

Panel moderator:

Paul Charney.jpg

Panel:

Shawna Ryan.jpg
Natasha Mulla.jpg
Marissa Fernandez.jpg
Kendall Tichner.jpg
Earlier Event: October 4
Surviving the Ad Apocalypse
Later Event: October 4
Lunch