Masculinity is being redefined: from male beauty vloggers to proud dad Instagram stars, gender roles are becoming more flexible and indeterminate prompting a new generation of future-facing men. Smart brands are beginning to take note, by including this savvy subgroup in campaigns that inspire.
- What does it mean to be a modern man today and how is the male role model shifting
- What does success mean to modern men and what challenges are they facing?
- How do men feel amongst the influx of feminist movements?
- Which brands are at the cutting edge of this evolving trend?