Masculinity is being redefined: from male beauty vloggers to proud dad Instagram stars, gender roles are becoming more flexible and indeterminate prompting a new generation of future-facing men. Smart brands are beginning to take note, by including this savvy subgroup in campaigns that inspire. Discover: What does it mean to be a modern man today and how is the male role model shifting? What does success mean to modern men? How do men feel amongst the influx of feminist movements? Which brands are at the cutting edge of this evolving trend?