When it comes to Millennials, brands have a trust problem. They’re the largest, most diverse generation of consumers, yet the least engaged with brands.
Millennials discover, research and purchase products and services in a completely different way than the generations before them. They buy and interact with brands differently, so you need to sell to them differently.
In this talk, you’ll learn how to:
* Build and strength Millennials’ trust in your brand
* Leverage the social content Millennials create and interact with everyday to attract and engage them
* Create authentic, multi-channel brand experiences