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Reddit - the untapped focus group of 280,000,000 people

Often viewed as an anonymous black-hole, Reddit is actually a breeding ground for creative, thoughtful thinking that we'll unearth through analyzing the impact of pseudonymous users crafting a reputation and building communities.

Publishers often tap into these fruitful think-tanks, but agencies and brands too often miss out. We’ll explore how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.

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Earlier Event: October 4
The future of retail