Brands are now using influencer marketing in abundance. Using hyper relevant ‘non-celebs’ or ‘non-models’ is now the norm, but is the ROI there? - How do you build a meaningful relationship with influencers and what does this strategy say about young consumers today? - Hear from brand case studies that are winning at influencer marketing by building relationships with content creators. - Hear from influencers themselves live on stage: how does paid content actually work? Do they feel paid content weakens their credibility? - Micro influencers vs. mega influencers; who wins? - Learn how to release control and let the creators create but still represent your brand.