In just the past decade, the way in which we communicate has changed overnight due to the launch of social media. With over 2 billion active monthly users across platforms, marketers are funnelling spend to digital influencers, looking for them to advocate for their brands. Join us for a discussion with leaders in the influencer marketing industry to discuss the considerations that go into a well executed campaign.
- What was it that triggered marketers to realize the value of digital influencers?
- How does the consumer mindset differ when they are being marketed to by celebrities vs. digital influencers?
- What are key considerations when successfully launching a digital influencer campaign?