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Consumer psychology and the rise of digital influencers

In just the past decade, the way in which we communicate has changed overnight due to the launch of social media. With over 2 billion active monthly users across platforms, marketers are funnelling spend to digital influencers, looking for them to advocate for their brands. Join us for a discussion with leaders in the influencer marketing industry to discuss the considerations that go into a well executed campaign.

  • What was it that triggered marketers to realize the value of digital influencers?
  • How does the consumer mindset differ when they are being marketed to by celebrities vs. digital influencers?
  • What are key considerations when successfully launching a digital influencer campaign?

 

Panel Moderator:

Bryn Sanders.jpg

Panel:

Joy Peabody.jpg
Tom De Napoli.jpg