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How purpose, tech, and FOMO lead to brand love

DoSomething.org has 5.5 million members under the age of 25 who are making positive change, both online and off. Through campaigns, research, and millions of text exchanges, the DoSomething team learns about young people's expectations of brands – and specifically the commitment that brands make to purpose and impact.

CVS Health is one of those committed brands. The company's purpose is to help people on their path to better health. DoSomething has partnered with CVS to launch anti-smoking and anti-drug abuse campaigns using innovative real-world and text-based interactions. Together, they've activated more than 100,000 young people.

DoSomething's CEO Aria Finger and CVS's SVP of Corporate Social Responsibility & Philanthropy Eileen Howard Boone will share data, insights, and actionable ideas to help companies better connect with the next generation of consumers and brand advocates.