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Building a fashion brand: East Coast Lifestyle

How do you start a clothing line with an $800 loan from your dad? Alex Maclean, Founder of East Coast Lifestyle shares his story of setting up his business at university and going on to sell $10 million worth of clothing in 3 years and employ a team of 30 people, all via a trip to the White House to meet President Obama. Hear how Alex has leveraged social media to gain traction, with celebrities such as Ed Sheeran, Elisha Cuthbert and Keenan Thompson from Saturday Night Live all wearing ECL.

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Later Event: October 4
Coffee Break