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College matters: Marketing to the next generation of educated consumers

For the past seven years, Chegg has surveyed college students to track how they consume media and how their buying behaviors, viewing habits, attitudes towards advertising, and brand preferences evolve during their 4+ years at the U. Chegg knows that some of the most profound learning experiences happen outside of the classroom. College students learn how to fend for themselves and what they like and don’t like when it comes to a brand, its mission, and marketing strategy.

In this session, Chegg will share its latest research on the marketing strategies that matter most to college students including:

  • How they discover new brands, products or services
  • Advertising that grabs their attention and compels them to take action
  • Influencers that are driving their purchasing behaviors
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