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CEO PANEL: Moving marketing up the boardroom agenda

Join our panel of CEOs and hear directly from business leaders where marketing, and in particular youth marketing, feature in the list of priorities in the boardroom.

  • How important is the youth market, given that they are customers and employees of the future?
  • Understand why digital marketers are becoming more influential in the boardroom and how we can get more CMOs sitting at the top tables of businesses across the US.
  • Debate the qualities needed to be a modern CEO and how perceptions of this role are changing.
  • To be inspired by these success stories, specifically to inform future strategies.