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Beyond a consumer: Thinking of students holistically

Students are uniquely complex, and getting more so with each passing day. The days of reaching every person with every message through every channel are over. Microsoft's products and services are ubiquitous throughout the world, but there's been a renewed focus on thinking of students holistically and as much more than just a transactional customer.

Learn how one of the world's largest companies has acknowledged the value of students and embraces the complexity of them. In this session you'll learn:
- The value of "poor" college students
- Benefits of leveraging communities instead of creating your own
- How difficult it is giving away something for free
- The importance of finding the right person to deliver your message
- How to help the world, maximize immediate revenue, and build for the future at the same time. (Hint: It's easy!)

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