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Surviving the Ad Apocalypse

Digital advertising today is broken. It’s a house of cards that is about to fall over. The era of ‘ad-interruptions’ have heralded an unprecedented lack of engagement around ads, despite huge investment in data for better targeting. Not to mention rampant advertising fraud and the rise of ad blockers around the world. Forrester says the biggest losers will be Facebook and Google as CMOs shift billions away from chasing Ads/Impressions to interactive brand experiences.

This talk will highlight the research that points to just how damaged our current approaches to youth marketing are and what CMOs need to do to survive the Ad Apocalypse.