The social story format was pioneered by Snapchat and has quickly expanded across all social networks. These mixed media, vertical video formats combine text, illustration, masks, lens, filters, effects, AR and more. It’s a lot to learn and building great story content can be time consuming. But the opportunity for engagement is significant. Learn how to make the most of the story format, keep your content engaging and creative, work with partners for promotion, and make resource decisions for this new and demanding content format.