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Mistakes that are hurting your Campus Brand Ambassador Program and how to fix them

Victoria's Secret, Dell and Coca-Cola are just a few brands that have run “campus rep programs” for years — that is, hiring students to carry out a marketing plan to their peers on campus. Yet as more companies begin brand ambassador programs, errors that prevent long-term success become more common.

Adam Grant updates us every year and shows us how to avoid the mistakes that 95% of brands make, and how to fix them so you can start delivering with your Campus Program. Hear from his research speaking with dozens of Campus Brand Ambassadors and Companies, as well as insights from a recent project empowering students in Detroit.

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Earlier Event: October 3
Coffee Break
Later Event: October 3
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