Ketchum’s Angela Fernandez unearths a powerful new 39-million-strong micro-generation found at the intersection of millennials and Gen Z.
The language of young people changes at a frightening pace with tech a key driver, so how can brands keep up with visual slang, memes and 'live chilling' apps?
What if you could find and activate your brand’s inner superpower? Keith Green from Guinness World Records will share how to become Officially Amazing!
Leverage the social content Millennials create and interact with everyday to attract and engage them and gain their trust.
Understand how college students evolve as consumers during their 4+ years at the U and their advice to youth marketers who want capture their attention and loyalty.
Understand how young people are incorporating gaming and AR/VR into their lives and their content streams.
What brands are winning by demonstrating the value of AI now, and what can we learn from them?
Learn how brands are putting an educational spin on their entertainment marketing efforts to stand out among high school and college students.
It's great when students buy and use your product or service. But it's so much better when a student absolutely loves your stuff.
How does college life at the U play out in social media and what can brands learn from the community builders?
Adam shares his research speaking with dozens of Campus Brand Ambassadors and Companies.
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Joeri Van den Bergh of InSites Consulting shares how brands can speed up their marketing strategies to get ready for the new decade.
Go inside the heads, hearts, hopes, hungers, habits, homes and #hashtags Gen Z consumers.
Sit next to some sketch and improv comedians and learn the techniques to help get you into a creative flow.
Young people today rank experiences above material purchases. How are brands delivering the exact experiences young people want?
Learn how to make the most of the story format, keep your content engaging and creative, and make resource decisions for this new and demanding content format.
What are the key considerations that go into a well executed digital influencer campaign?
Going local on social: how you can grab the attention of Gen Y for longer than a 10 second Snapchat.
Discover how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.
Join our panel of leading CEOs and hear directly from top business leaders where youth marketing features in the list of priorities in the boardroom.