DAY 1 Main Stage AGENDA - 10/03
Grab your delegate pass and meet fellow delegates over a flat white and a croissant before the main event.
The language of young people changes at a frightening pace with tech a key driver, so how can brands keep up with visual slang, memes and 'live chilling' apps?
Xiomara Lorenzo, Director at Society of Grownups, explores the attitudes of young people when it comes to financial well-being, confidence and making grownup decisions.
What if you could find and activate your brand’s inner superpower? Keith Green from Guinness World Records will share how to become Officially Amazing!
Discover how sport in its many forms has a unique power to energize, influence and impact youth communities around the world.
Leverage the social content Millennials create and interact with everyday to attract and engage them and gain their trust.
Disney-ABC Television, Omnicom Media Group, and Insight Strategy Group reexamine generational cohorts as we know them, illuminating the essence of today’s younger generations and how brands and media can best speak to them.
Understand how young people are incorporating new technologies in their lives and what the brands who have delved into VR and live have learnt so far.
What brands are winning by demonstrating the value of AI now, and what can we learn from them?
Understand the actions that you and your brand can take to bring people together when they need each other most.
Join The Big Quiet's Founder, Jesse Israel, for a guided mass meditation to more deeply connect with yourself and those around you.
Masculinity is being redefined: understand how brands are tapping into future-facing men.
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Adventurer and TV host of The Kindness Diaries on Netflix, Leon Logothesis shares his story on just how powerful human kindness can be.
DAY 2 Main Stage AGENDA - 10/04
Joeri Van den Bergh of InSites Consulting shares how brands can speed up their marketing strategies to get ready for the new decade.
Has big marketing become too predictable? Or is little marketing too bespoke? We explore what global brands can learn from nimble start-ups and vice versa.
Young people today rank experiences above material purchases. How are brands delivering the exact experiences young people want?
What are the key considerations that go into a well executed digital influencer campaign?
Going local on social: how you can grab the attention of Gen Y for longer than a 10 second Snapchat.
Discover how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.
Join our panel of leading CEOs and hear directly from top business leaders where youth marketing features in the list of priorities in the boardroom.
How CVS Health and DoSomething.org connect with the next generation of consumers and brand advocates.