The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct takeaways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
Grab a coffee and some breakfast and get set for an exciting second day of content and networking.
Purna Virji,Sr. Manager, Global Engagement at Microsoft will explore why chatbots are a fantastic tool for increasing audience engagement particularly amongst the younger demographics.
Take a break from the morning's content, get yourself a drink and go for a stroll around our exhibition floor.
Join us for a 2 hour dedicated content track on social media and influencer marketing featuring panel discussions, case studies and a live Q&A with influencers.
Bobby Gill, CTO at Blue Label Labs will host a panel of creators of some of the most engaging apps for young people today, discussing what makes Gen Z unique and how to better personalize their experiences.
Choose from a selection of different cuisines provided by our delicious street food vendors and share your thoughts on the morning's content with your fellow attendees.
How do you put together an effective creative campaign on a shoestring? Our panel talk through their experiences of standing out and making the most of working with a small budget.
Eliza Maroney, Founder of Lucky Box Club reveals the risks and rewards of being a cannabis startup.