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How traditional brands are reinventing for Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers?

Discussion topics:

  • The value of familiar, trustworthy brands in a fast-moving marketplace.
  • How to ensure your brand is perceived as ‘iconic’ not ‘dated’.
  • How brands with a history in physical retail can translate into the digital age.

Chair

  Alison Gough  Stylus

Alison Gough
Stylus

 

Panel

  Benoit Racle  AC Hotels by Marriott

Benoit Racle
AC Hotels by Marriott

  Nicole Lauchaire  Varsity Spirit

Nicole Lauchaire
Varsity Spirit

  Amber Finlay  Converse

Amber Finlay
Converse

 
Earlier Event: October 2
Networking Breakfast