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The Action Generation - Not Just Another Social Good Panel

Traditionally it's been said that brands don't get involved in politics. However as more and more young people are taking action with the goal of making the world they live in a better place, this current generation are driving brands to get involved and make a change.

Discussion topics:

  • Which issues and causes are young people most passionate about today?
  • Is there a place for brands in the world of activism, and do different rules apply for different kinds of brands?
  • Should brands be clear what they stand for or remain nonpartisan and how to avoid a damaging faux pas?
  • How can brands successfully tie in social initiatives efforts with marketing efforts?

Panel:

  Nana DeFranco  The Economist

Nana DeFranco
The Economist

  Giovanni Corrado  Next Generation First Foundation

Giovanni Corrado
Next Generation First Foundation