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7 reasons why international students are your best brand advocates

International students are the ultimate mobile device. Every year, millions of students pack up their bags and travel to another country to learn skills and gather knowledge. As a market segment they are highly attractive to institutions, cities, regions, and countries, generating an economic impact in excess of US$28B in Europe alone. In North America that figure grows to $50B. But are brands going far enough to recognize the value of this audience?

In this presentation Graeme Menzies will review some of the work his team has done to understand the unique persona of international students, reveal current trends in global student travel, share world population and economic growth projections, and identify seven reasons why international students could be your best brand advocates.

  Graeme Menzies  University of British Columbia

Graeme Menzies
University of British Columbia

Later Event: October 2